顾客导向@曹将PPTao

ImplementingaCustomerOrientation：ExtensionofTheoryandApplicationPresentedby李婧雯·车敏·李小芳·张阁·蒋志超CustomerOrientationThesetofbeliefsthatputsthecustomer’sinterestfirst,whilenotexcludingthoseofallotherstakeholders…inordertodevelopalong-termprofitable[viable]enterprise.Deshpandé,Farley&Webster，1993IntroductionOrganizationsaremoresuccessfulwhentheyembraceacustomerorientation.Berry1997;Day1999b;Deshpandé,Farley,andWebster1993;Han,Kim,andSrivastava1998;JaworskiandKohli1996;NarverandSlater1990;Narver,Slater,andMacLachlan2000;SlaterandNarver1994,2000IntroductionGapTheliteratureisonlymodestlydescriptiveoftheprocessesforimplementingthisdesiredorientation.IntroductionAmajorpublicschooldistrictBudget$800millionEmployee16,000School140Student110,000ResearchContextIntroductionTheoreticalContextResearchProgramFindingsDiscussionContentsIntroductionResearchTheore