数据挖掘技术

TEAMFLYTeam-Fly?470643FM.qxd3/17/0410:28AMPageiMichaelJ.A.BerryCustomerRelationshipManagementSecondEditionGordonS.LinoffDataMiningTechniquesForMarketing,Sales,and470643ffirs.qxd3/8/0411:32AMPageiv470643FM.qxd3/17/0410:28AMPageiMichaelJ.A.BerryCustomerRelationshipManagementSecondEditionGordonS.LinoffDataMiningTechniquesForMarketing,Sales,and470643ffirs.qxd3/8/0411:32AMPageiiVicePresidentandExecutiveGroupPublisher:RichardSwadleyVicePresidentandExecutivePublisher:BobIpsenVicePresidentandPublisher:JosephB.WikertExecutiveEditorialDirector:MaryBednarekExecutiveEditor:RobertM.ElliottEditorialManager:KathrynA.MalmSeniorProductionEditor:FredBernardiDevelopmentEditor:EmilieHerman,EricaWeinsteinProductionEditor:Felic